Chapter 16, Cognitive Dissonance Theory, explains what happens when theories and actions don't match up. As was explained in class, when there is an inconsistency between opinions and behaviors, there is usually some discomfort. When dealing with cognitive dissonance, we are more like to change out attitudes than our behaviors. It involves three hypotheses, saying that: selective exposure prevents dissonance, postdecision dissonance creates a need for reassurance, and minimal justification for action induces a shift in attitude.
I experienced my own cognitive dissonance when I was asked to help out at a Christmas food drive this past December. I would of had to get up at 7 am on Christmas morning, skip opening presents and spending time with my family when I wanted to, so obviously, my first reaction was, "No way!!". However, my friend, Sarah talked me into it and I was not a happy camper when I got there. I served homeless people from 8am-4pm, missing out on the opening of presents, Christmas dinner with the family, etc. And, I was not getting paid any money to help out, either. But, surprisingly enough, when the day was done and I came home to my family, I only had good things to say about the day. I told them how happy I was to have helped out for a good cause, and that seeing all of those homeless people smile because they had a meal on Christmas meant everything to me. My attitude shifted because there was minimal justification in the matter. I didn't receive anything in return from helping out that day, but I really did leave with some fulfillment.
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